March 2011

Write Copy to Your Buyers’ Persona

March 31, 2011 by 6 comments

I'm easily amused. I laugh at the stupidest things. I can't tell a joke because I start laughing in the middle of it. Not surprisingly, I've been reading MAD Magazine now since 1963. Mom bought me one when I had the flu and I've been laughing out loud while reading ...

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Published in Content Writing Tips

One Topic…One Web Page

March 24, 2011 by 3 comments

I'm writing the content for a new site and my client asked me, "Why don't we combine all three of my services on one Web page? I could save some money on design costs." I see this often, one page listing all the different services a business offers.

But there's ...

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Published in Content Writing Tips

Gary Vaynerchuk’s Down Home Internet Marketing

March 10, 2011 by 2 comments

Last post I suggested that you write your blog as if you were a down home main street business owner answering your customers' questions.

Well, check out this segment on MSNBC's Morning Joe the other day.

It's a discussion with one of the hottest internet/customer service marketers out there, Gary ...

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Published in Marketing on the Internet

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.