August 2012

Is Your Content Placement ‘Steering Wheel’ on the Wrong Side?

August 20, 2012 by 3 comments

We love the Brits--Rock & Roll, the Olympics, bully bully and all--but their steering wheel's on the "wrong" side of the car. As my twin daughters would say, "That's so annoying!"

Would you buy a new car with the steering wheel on the right? Probably not...it would be a pain ...

Continue reading...

Sales Page Clairvoyance

August 2, 2012 by 1 comment

What are your prospects thinking when they land on your sales page? What is their emotional state of mind? Clairvoyance is your Web copy gold. Connecting emotionally leads to Buy Now clicks from very happy customers.

Let me prove it with a simple e-commerce product page that got into my ...

Continue reading...