February 2013

Forgetting Your Title Tag is a Bad Idea

February 28, 2013 by

If your house was on the market and your realtor came by and put the "For Sale" sign in the backyard...yikes! You'd get them to move it out front and fast. You know how much selling that sign is going to do back there. None...duh!

If you think of your ...

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More Words Often Confused by Web Marketers (But Not by You Anymore)

February 21, 2013 by

Many of the buyers you write copy for are discerning when it comes to word mix-ups and poor usage. Especially if you're writing to a technical or even slightly sophisticated audience.

So to help you avoid the shame the "gotcha editors" in your audience enjoy dispensing, here are more words ...

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“Real Simple” Source for Powerful Web Headlines Revealed

February 6, 2013 by

Are headlines a big deal on your website? Yes they are. More visitors read your headline than any other element of content. And your headline must grab attention...you want your visitors feeling they have to read your first sentences, drawing them into your whole Web page.

My online library contains ...

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