How do you connect with your audience? If your marketing message appeals to your customers and prospects, you'll boost sales. But, how do you make that connection with your writing?
Think of it this way: write your message the way your customers want it written.
Take magazines. It seems there's ...
You are Director of Communications writing a post for your company or non-profit blog. Are you imagining your high school English teacher, a stickler for grammar, watching over your shoulder? She’s with me, too.
But to write content for the internet, you’re going to have break a few grammatical rules ...
