July 2014

Website Redesign and the Pitfalls of Sacrificing Clarity for Clever

July 28, 2014 by 2 comments

I had four kids in college at the same time…even Donald Trump would have panicked! So for a few years, I became very familiar with university websites. It wasn’t easy at first, translating the language of academia to get what I needed, but we got through it. (My two boys ...

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Published in Website Usability for Easy Navigation

Better Word Choices Add Power to Your Website

July 21, 2014 by

How do the words you read make you feel? Happy or sad, disgusted or approving? Thing is, the right words in the right places can sway your website visitor your way as he or she engages with your company. The wrong words can stop the sales process cold in its ...

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Published in Content Writing Tips

How to Get More Out of Google’s Focus on High Quality Sites

July 14, 2014 by

Search engine spiders crawl the text on your website. They can’t “see” your logo, colors, or graphics. So, the secret to higher organic (free) rankings has always been in your content. And in the past, getting the right content was basically a matter of the quantity of keywords and links.

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Published in Content Writing Tips, Marketing on the Internet

Shares and Retweets are Social Media Rocket Fuel

July 7, 2014 by

“There are many good reasons to try fundraising with social media. And there’s one important reason not to: Most of the time, it doesn’t work.” So says Cathy Qori, director of digital strategy at Catholic Charities of Baltimore in a recent post on Web Marketing Today. (Link to this important ...

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Published in Social Media & Content Sharing Tips

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.