September 2014

4 Things Successful Websites that Make Money Have that Others Don’t

September 29, 2014 by

Ignore any of these elements for successful websites that make money and you may as well kiss your investment in design and development goodbye. Include them and you’ll have engaged, happy visitors ready to do business with you instead of your competition.

Let me introduce you to the four targets ...

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How Are Marketers Using Social Media in 2014?

September 23, 2014 by 2 comments

What do marketers feel about social media? Michael Stelzner of Social Media Examiner surveyed over 2,800 of them asking how they are using social media to grow and promote their businesses. (I’ve placed a link to this important survey at the end of this post.)

The result is “The 2014 ...

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Writing Web Copy for Everyone Pleases No One

September 15, 2014 by 2 comments

“And what about Oprah?” said nearly every one of my authors at some point in the publishing process.

Since I owned North Country Books in Utica, NY for a few years and with my current company, NKB Publishing, I’ve published over 30 books. If only one of them had made ...

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Get Great Headlines! 6 Ideas That Really Work

September 8, 2014 by

The thing about your headlines is that they get read more than anything else on your website. That’s why a headline serves one goal: to grab attention so people feel compelled to read the first sentences on your page or post.

I have a rather large file of headline templates ...

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Should You Hire a Professional Web Writer?

September 1, 2014 by

My wife and I are painting the front section of our house above the open porch. I’m not much of a Do it Yourselfer, especially around the house, but this job looked like something we could do ourselves. Just stand on the roof of the porch and paint away!

At ...

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