If your Sales Pages consist of just the specs and manufacturer’s canned descriptions of your product, then it’s a good bet they’re underperforming. It’s too competitive today to settle for the same pitch that everyone else is using.
Thing is, without the right content elements in the right places, you ...
Enjoy the third installment of Words Often Confused to help marketers write quality content. Don't let those “gotcha editors” catch you making mistakes in your marketing text…at least not with any of these words.
They’re from my helpful little book on writing called, “The Elements of Grammar” by Margaret Shertzer.
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If your website copy can get into the minds of your online visitors the right way, you’ll make sales. StubHub is a ticket website whose copy did just that for me. I used it to buy tickets to a hockey game with my son, who lives in Boston. We’re seeing ...
