November 2014

Thanksgiving and The Internet…Sharing, Connecting, Family

November 25, 2014 by

The internet was born to share. It started with the government and evolved to include research universities where professors, scientists, and students connected with each other on their computers.

They shared information, opinions, and, no doubt, a few laughs in text only mode from one computer to another. Tim Berners-Lee ...

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Writing an Irresistible Email

November 18, 2014 by 2 comments

Remember, “You’ve got mail”?

I got my first emails way back in the late 90s when I owned a book distributing and publishing company. Back then, receiving an email was cool. It often meant an order or an author offering a new manuscript idea. Or friends forwarding a joke they ...

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What’s Wrong With Your Banner Ads?

November 11, 2014 by

If you’ve invested in a banner ad and you’re not happy with the results, then here’s an idea that may work for you.

First off, what is a banner ad?

It’s an ad purchased and placed on someone else's website with a link to the advertiser’s website. Sounds good, especially ...

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Does Your Long Web Copy Look Too Hard to Read?

November 4, 2014 by

Google’s focus on quality content over the last few years has encouraged longer Web copy. Why? Because in depth, authoritative articles online beat out thin, salesy pages in Google’s latest algorithms.

And a quality page offering substantive information takes more content than just 100-300 words. The problem is, you don’t ...

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