January 2015

What’s This New SEO Mumbo Jumbo All About?

January 27, 2015 by

I’m proposing some Web writing for On-Page SEO for a prospect out west. After receiving the proposal, he emailed me a question about the new SEO.

Here it is:

“Not that I know anything about SEO but I did listen to the mumbo jumbo different folks overwhelmed me with. I barely understand ...

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Published in Content Writing Tips, Marketing on the Internet, Social Media & Content Sharing Tips

23 Quick & Easy Blog Headlines That Work

January 20, 2015 by

If your blog headline is poor, your post probably won’t get read. If it doesn’t get read, you’re not going to establish profitable relationships with your audience. So the goal of your blog headline is to grab attention so people feel compelled to read and share.

So use these 23 headline ideas ...

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Published in Content Writing Tips, Social Media & Content Sharing Tips

Replace that Slider With a Homepage Headline That Works

January 13, 2015 by

As I said last week, I think it’s a good idea to forget those annoying sliders and concentrate on an effective homepage headline instead.

Sliders are hard to read and they spray out too much info at once, creating a confusing user experience. The problem with that is it’s too ...

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Published in Content Writing Tips, Website Usability for Easy Navigation

A Homepage Slider is a Bad Idea

January 6, 2015 by

I am always disappointed when I click on a website and get a homepage slider at the top with no headline. Actually, “disappointed” is being nice…upset is a better way to put it.

Why would I get frustrated with a homepage slider?

Because when I search the internet, I’m usually ...

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Published in Website Usability for Easy Navigation

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.