Emotion moves people. Rational thinking usually doesn’t. That’s because for most of us, our knowledge of the problem is so much greater than our knowledge of the solution. We feel our problem. We know it exists. And we want to know it can be solved. We don't initially care so much ...
February 2015
5 Thoughts on Launching a New Product
I offer social media marketing planning and writing services for Facebook, Twitter, Google +, and LinkedIn. I got the idea of launching a new product after I was asked by a client recently to put together a presentation on LinkedIn. He wanted me to teach his company’s sales force how to ...
3 Rules That Increase Response
Low Budget + Persuasive Copy = Big Money.
You might agree that this is a content strategy all of us marketers can appreciate. It comes from Hershel Gordon Lewis’s formula for making horror movies with the sole intention of making a profit. That formula was: Low Budget (these were like ...
5 Surefire Website Content Writing Tips to Engage Visitors
Yes, when it comes to your internet marketing, there are website content writing tips honed from the masters of direct response copywriting. And the nice thing about these insider secrets is they also apply to most of your other sales writing, too.
So, here are 5 tips that you can ...
