March 2015

Get Ready for the Google Mobile Friendly Update

March 31, 2015 by

If your website is not mobile friendly, you may be in for a big hit in your Google rankings. So many people search on their phones that Google is taking action to reward websites with excellent user experience on mobile devices.

Google wants to be sure that users, “get the most ...

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Website Content is Simple?

March 24, 2015 by

My recent post, “Anatomy of a Website Creative Brief for Content” prompted a question from a reader working on a large site. He said my post was helpful but he felt as he interviewed sales and service managers that he was going in without a clear map of what he ...

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Survey on Building Your Email List

March 17, 2015 by

Whether you have an email list or are thinking of starting one, do you think growing your list is important for 2015? Want to know what other small and medium-sized businesses (SMBs) are thinking?

Here’s a survey I got in my email today from Ascend 2 and Allegra Network (I’m ...

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Anatomy of a Website Creative Brief for Content

March 10, 2015 by

An optimized website should be a highly personal interaction with your marketplace. That’s how you engage your visitors. So, how do we get the info we need to make it “personal”? How do we get the right content to create a relationship with your marketplace?

When you hire me to ...

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For Better Web Pages Say Yes to the 4 P’s

March 3, 2015 by

Say yes, that is to Promise, Picture, Proof, Push.

When you write your Web page talking about yourself or your company you risk losing your visitors as fast as they can click away. That’s because they aren’t online looking for your old fashioned ad, they’re searching for something…an answer, information, or ...

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