April 2015

More On Google’s Mobile Friendly Update

April 28, 2015 by

I introduced you to Google’s mobile friendly update a few weeks ago and you may already be affected. Have you noticed a hit to your website’s ranking on mobile devices? This could be especially hard to take if you’re a business typically searched on mobile devices, such as a restaurant ...

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Published in Website Usability for Easy Navigation

Connect Fast with Your Website Headline and Intro Text

April 21, 2015 by

I don’t know why this didn’t hit me harder before, but sometimes you’re so involved in projects that you can’t see the forest for the trees.

I’ve blogged about the importance of a website headline and intro text on homepages. Too often I see business websites with no headline. Or ...

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Published in Content Writing Tips

Basic Website Usability Checklist

April 14, 2015 by

Do you have a website usability checklist?

If you're thinking of a website makeover, then you probably wonder why your site isn't creating the action online that you thought it would. Why can't it get found in the search engines? (But, annoyingly, your competitors appear on page 1!) Why do the ...

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Published in Website Usability for Easy Navigation

11 Blog Post Idea Joggers

April 7, 2015 by

Your next company blog installment is due...What do you blog about?

Use your blog to address underlying objections that might keep someone from buying. Use it to tell interesting stories about how others have benefited from your products or services. The more helpful your blog is, the more your readers ...

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Published in Social Media & Content Sharing Tips

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.