The great copywriter Herschell Gordon Lewis challenges marketers to use the better words that sell your prospects. Thinking about the subtleties of word meaning can power up your web pages, blog posts, and social media short copy.
These are from his book, “Creative Rules for the 21st Century” published by ...
Does your mind travel when you hear platitudes and generalities in advertising? “We offer great service,” or, “Our prices are very competitive” is most everyone’s ticket to a ride on the daydream express. Or in the case of a website visit, a click away.
The specifics in web copy was ...
When you publish helpful content relevant to your audience (content marketing), you get a number of benefits that solidify your authority in the marketplace. You become the go-to business when customers need the products and services that you offer.
So what specifically can you get from your content marketing?
Confidence ...
What if you designed labels for the food cans that go into your local supermarket. You would think that your most important job would be to tell the shopper what’s in the can. Corn, sliced pears, asparagus spears? After all, how does the shopper tell your can from the thousands ...
