My daughter Tess is a second year kindergarten teacher in the Washington, D.C. public school system. She loves her kids and I know how wonderful they are because I visited her class last January the day before she and I watched a Washington Capitals NHL hockey game.
The thing is, ...
Want some help with your website content optimization? If you’re lucky enough to have a bookstore nearby, go there sometime and watch people browse the aisle. Or, notice how you pick a certain title from of all the thousands of books offered for sale on the store's shelves.
My book ...
You can’t help notice that my new man on Nightly News, Lester Holt, leads practically every story with, “Fueled by social media” and “Inspired by their websites” so and so did such and such.
The internet fuels the news in all its glory and horror. That’s how powerful and ubiquitous ...
Marketers and marketing managers, I hope you enjoy these tricks of the copywriting trade. Just a few subtle, and not so subtle, differences in your copy can make a world of difference in the level of engagement and response.
