August 2017

How a Business Model Sets Up Your Content Marketing Campaign

August 22, 2017 by

What does a business model and goals have to do with your content marketing campaign? Answer: better, more relevant content geared to what you want to accomplish.

Creating content that attracts your ideal prospects takes crystal clear writing. That’s because you’re not there with your prospects to explain what you ...

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A Website that Reads Minds? A Powerful Real Life Example

August 15, 2017 by

Every once in a while, a website’s content reaches out and grabs you. It knows what you’re thinking, gets into your head. Got a question? There’s the answer in the next headline or text. Perfectly in tune with your thoughts. A website that reads minds.

You’ve heard all about customer-first ...

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