September 2017

Simple Buyer Persona Helps You Connect

September 19, 2017 by Leave a comment

The buyer persona is the next chapter in the book on your business. Here you try to get into the head of your customers and prospects. You begin to understand them in a way that helps you build an alliance online. One that’s mutually profitable. You make money, they get their ...

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Your Business Solutions: The Fun Part of the Plan

September 12, 2017 by Leave a comment

Customers desire your business solutions. They are actively searching online for exactly what you offer. They’re alert, interested, and ready for action. That huge pool of people purposefully Googling for answers is the new natural order…It’s your web tailwind.

So let’s ride that tailwind with a “content first” plan that ...

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Know Customer Pain Points for Better Content Creation

September 5, 2017 by Leave a comment

Customer pain points are a critical factor in determining customer motivation. I use the MECLABS Institute’s Conversion Sequence Heuristic to guide me in understanding customer motivation as I create optimized content. It’s a tool based on experimentation that helps you organize your thinking as you optimize your web pages.

Within the conversion sequence ...

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