image courtesy of Stuart Miles www.freedigitalphotos.net
If you are a business or non-profit marketer, you are constantly writing copy. You’re responsible for the company’s press releases, web copy, and brochures. Plus interviews, programs, and a million other duties. To help out with your writing, here are 7 copy writing secrets you can use for your next writing assignment.
Copywriting Secrets for Professional Marketers
1. Know your target audience. Picture the person you are writing to in your head. Pretend you’re having a one-on-one conversation with them…and write.
2. Write to you, you, you. How you can be of service to your audience. You keep their interests in your mind at all times.
3. Go ahead and play loose with grammar. Always go for clarity in short sentences. If it’s grammatically incorrect but gets your point across better, use it.
4. Start at the start and get to the point. No need to set the stage. Don’t warm up the prospect. Hit him/her with the big benefit right off the bat. Make the first sentence count.
5. Use short words that are easily understandable. Use action words. Make the font easy to read.
6. Dazzle with benefits. Hit your reader with a main benefit in the headline. Then keep the benefits coming throughout the sales message.
7. Use contractions for emphasis. Say, “don’t” instead of "do not." “I’m” instead of “I am.” Contractions have more force and get to the point faster.
That’s enough for you to try out this week. More copywriting secrets for professional marketers to come in future posts.
Until next time,
Nick
Nick Burns is an SEO web writer specializing in persuasive copywriting and content marketing. He provides clients a winning content strategy plus the special web writing to make it work. You can contact Nick here.
