Announcing Launch of New Website for Scalzo, Zogby & Wittig, Inc.

July 28, 2011 by

NKB Marketing Case StudyMy latest website went live this can check it out here:

Now the story behind Scalzo, Zogby & Wittig’s new site…

I called Gary Scalzo in December 2010 offering my services as a Web content writer and consultant. He was happy I called since his insurance agency was anxious to get going on a new, more modern looking website. As I remember, his was one of the first agencies in the Central NY area with the foresight to have a website back in the mid 90s.

The problem was the site had that old, mid-90s look. And the content hadn’t been upgraded in a long time. They had hired a web designer to develop the upgrade, but they weren’t getting there fast enough.

What interested Gary and Steve Zogby about my approach to online marketing was that the focus for the development of the new site was to be content based. That is, the insurance information, tips, and advice they could provide their clients and prospects online was the driving force behind the development of the site.

We started work with a Web Creative Brief. Gary, Steve, and I discussed the agency’s insurance products, the way they did business, and the kind of customer they were looking for. This session plus extensive research gave me the insight I needed to write content that appealed directly to their audience in New Hartford, Utica, Rome and Central NY.

The website launched July 14, 2011. We introduced the site as an information-packed resource specifically addressing the insurance issues faced by the Central New York community.

Gary and Steve encourage people to bring their questions about insurance coverage, rating, and loss prevention to the site. Visitors can take advantage of fresh, updated content including weekly blog posts. There’s also agency info making it easy to contact any of the team by phone, email, or thru the site. And there's much more...over 50 pages of content.

There have been 170 visits to the site in only 13 days and the feedback has been very positive. I want to thank Gary Scalzo and Steve Zogby for the opportunity to develop their new site and I wish them the best of luck with it in the future. Go ahead and take a look at it here and let me know what you think.

Until next time,