How a Business Model Sets Up Your Content Marketing Campaign

August 22, 2017 by Leave a comment

What does a business model and goals have to do with your content marketing campaign? Answer: better, more relevant content geared to what you want to accomplish.

Creating content that attracts your ideal prospects takes crystal clear writing. That’s because you’re not there with your prospects to explain what you ...

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A Website that Reads Minds? A Powerful Real Life Example

August 15, 2017 by Leave a comment

Every once in a while, a website’s content reaches out and grabs you. It knows what you’re thinking, gets into your head. Got a question? There’s the answer in the next headline or text. Perfectly in tune with your thoughts. A website that reads minds.

You’ve heard all about customer-first ...

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5 Mobile Website Design Tips to Improve Conversions

July 18, 2017 by

Many web designers — perhaps most at this stage of the game — start with mobile design and work from there to the desktop. Mobile Internet usage now exceeds desktop usage, and the gap is only going to widen as new, more powerful devices work their way onto the market.

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Your Website Copy May Be Good, But Is It in The Right Place?

July 11, 2017 by

I’m working on the website copy for a business on the west coast. The marketing manager emailed me all her current marketing pieces. These included an email proposal and an online brochure.

It turns out that the copy in the email and brochure is attractive and informative. Attention getting headlines, ...

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9 Brand Story Idea Joggers to Help You Connect

June 20, 2017 by

Market leaders are trusted. That's in part because they offer superior products and services. But they have also secured their place in the minds of their prospects and customers. Put another way, their customers feel like they know them personally. They like their brand story.

When I was growing up ...

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“Content Marketing Plan? Why Bother, It’s All in My Head”

June 13, 2017 by

A content marketing plan? No, a great read about your business! What...?

We’ve been talking in previous posts about the nature of the web. How you must change the way you think about marketing to take advantage.

Your customers are actively searching for exactly what you offer. And you don’t have to ...

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Get Found Online and Fly into Your Tailwind

May 22, 2017 by

As I discussed in our last post, I believe that riding the web’s natural tailwind is the fast track to success for your business or institution online. It’s like an airplane taking advantage of the natural order of things, the prevailing winds, to get to its destination faster and cheaper.

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How to Take Advantage of the Natural Web Tailwind

May 16, 2017 by

There’s an online dynamic in play that works in your favor if you understand the nature of the web and are willing to take advantage. Let me explain…

I recently returned from visiting my son and daughter-in-law in Los Angeles. During the flight, the pilot mentioned a “nice tailwind” helping us ...

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Rethinking Web Writing

May 8, 2017 by

I’m a freelance web content writer and I’ve worked with business owners and marketing managers one-on-one for over 10 years. It’s been rewarding not only writing clients’ web content, but also teaching them how to sell online.

But until recently, you didn’t have to be a client to get my ...

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Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

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