I specialize in a new kind of content. But in many ways it’s really a descendant of an ancient, almost lost way of doing business. You’ll still see that old way in restaurants, hair salons, and liquor stores. But not in many other places. Two web copy insights from those ...
Content Writing Tips
Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!
And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.
That’s a lot to ask of your online copy.
These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.
Flip the Sales Funnel for Better Website Copy
Our story begins not with a reverse sales funnel but with John Lennon climbing a ladder.
It is said that his love affair with Yoko Ono began after he saw one of her conceptual art works in London. It was at a gallery in 1966. One of her pieces featured ...
A Category Page Makes Your Products Easier to Find
Think of a category page like a visit to an unfamiliar grocery store. Looking for coffee? Scan the signs hanging from the ceiling. Find the coffee section and head over. Coffee is the category, your favorite brand is the product.
It’s the same when you get a new visitor to ...
3 Sales Page Mistakes You Can’t Afford to Make
Here’s the thing about sales page mistakes. Internet marketing is not your parent’s advertising. You don’t blast your message out there on tv, radio, or in print. People are actively searching online for exactly what you offer. Your job as a website owner is to be there when they do, ...
4 Homepage Mistakes You Can’t Afford to Make
You can easily re-purpose content from one medium to another. This post is from a speech I gave a few weeks ago to my Toastmasters group titled 4 Homepage Mistakes You Can't Afford to Make. It took just minutes to edit and post to my blog. You can do the ...
Website Creative Brief: Getting to Know You & Your Customers
What could the content I wrote for a law firm, manufacturer, and beauty salon have in common? Fact is, I asked them all for the same kinds of information from the same website creative brief.
The website creative brief is the tool I use to learn about clients’ products and ...
Good Website Writing: An Insider’s Look
Stephen King said in his book, On Writing, “writing is seduction.” Can we look at good website writing as a seduction? Not the bad seduction, but the good kind. To win over, attract, entice.
After all, you want your website to attract visitors. To entice them and win them over ...
Website Content Optimization: A Peek Behind the Scenes
As a business owner or marketer, you’ve heard the term, “website content optimization.” When you see the word “optimization,” you might think of a similar word, optimism. Upbeat, seeing the bright side and working for favorable outcomes.
So how do we make your website optimistic? Put another way, what goes ...
How Important is Website Content?
If you’re wondering how to get more out of your internet marketing, consider...how important is website content?
In my experience, business owners are often unsure about content. But it’s really not their fault. The website design/development world has made it difficult for them to expand their thinking beyond internet technology. ...
What They Don’t Tell You About Painting the Porch
My wife Suzy and I had our front and back porches rebuilt this year…after the monsoons of spring and early summer here in the Northeast. Some parts of the porches were rotting out and another got hit by one of the kids’ friends’ years ago and knocked askew.
So our ...
