Content Writing Tips

Writing copy for the Web is completely different from traditional advertising. With the old-school approach, your company pushes its message helter skelter out into the marketplace. But online your prospects find you through the search engines!

And, when visitors arrive on your website, they’ll click away fast if your copy doesn’t engage them and answer their questions. Even if you do have clear, engaging copy, you still have to move your visitors to action.

That’s a lot to ask of your online copy.

These tips will help you write the special content you need to be successful on the Web. Most are easy to do and immediately actionable.

A Website that Reads Minds? A Powerful Real Life Example

August 15, 2017 by Leave a comment

Every once in a while, a website’s content reaches out and grabs you. It knows what you’re thinking, gets into your head. Got a question? There’s the answer in the next headline or text. Perfectly in tune with your thoughts. A website that reads minds.

You’ve heard all about customer-first ...

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Your Website Copy May Be Good, But Is It in The Right Place?

July 11, 2017 by

I’m working on the website copy for a business on the west coast. The marketing manager emailed me all her current marketing pieces. These included an email proposal and an online brochure.

It turns out that the copy in the email and brochure is attractive and informative. Attention getting headlines, ...

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9 Brand Story Idea Joggers to Help You Connect

June 20, 2017 by

Market leaders are trusted. That's in part because they offer superior products and services. But they have also secured their place in the minds of their prospects and customers. Put another way, their customers feel like they know them personally. They like their brand story.

When I was growing up ...

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Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

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So Let’s Start Driving Traffic and Generating Leads

June 28, 2016 by

If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.

You also know that the World Wide Web was invented so people could share information, views, and ...

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5 Common Types of Web Pages & How To Profit From Them

February 17, 2016 by

Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...

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7 Quick and Easy Blog Post Ideas

January 19, 2016 by 1 comment

If you’re struggling to come up with blog post ideas, here are 7 tips that may help you create some nice articles. Thanks to Digital Marketer for these terrific, easy blog post ideas.

The Content Aggregator This is really easy, just post 3 or 4 links to posts you’ve read ...

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Google’s Highest Quality Web Pages. Do You Qualify?

January 5, 2016 by

We’ve talked in three previous articles about Google’s Search Quality Evaluator Guidelines and how to blend their standards into your content. (I listed those posts at the end of this one for your review.) Those posts were about Quality Pages, but today let's go even further and find out what Google means by ...

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What’s a Quality Web Page? Don’t Ask Me, Ask Google

December 9, 2015 by

You can stop guessing on the quality of your web page. No more wondering whether it will get found online and engage your visitors. In our last post we talked about inside secrets to what the search engines consider a quality web page. We got those secrets directly from Google’s ...

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Get Your Flawsome On!

October 28, 2015 by

I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...

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