Marketing on the Internet

Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.

The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.

Horn Tooting Time…NKB Marketing in the Central NY News

January 13, 2011 by 2 comments

The Oneida County Courier, a local online news source, published a profile of NKB Marketing today. They asked some pretty good questions about my web writing business...really got into the nature of internet marketing and how I serve customers as a web writer. Here's the link.

Enjoy the article and ...

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4 Questions for Better Internet Marketing on 01.01.11

January 1, 2011 by 4 comments

First things first...Happy New Year!

A quick tip to get way ahead of the game with your internet marketing this year.

Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:

  1. What words (keywords) ...
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How To Make Your Web Page Images Communicate the Value of Your Offer.

November 22, 2010 by 9 comments

"The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision." [My italics.]

This from Dr. Flint McGlaughlin in his ...

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Your Website & How to ‘Pack ‘Em In’ Like The Uptown Grill

October 18, 2010 by 3 comments

The Uptown Grill...one of Utica's favorites. You know the type. Nothing fancy but great food at terrific prices. Actually, "nothing fancy" is dressing it up a bit. The tables, booths, and bar were plain rundown.

The thing is, the food was wonderful. They had a terrific chef, Brad, whose lamb ...

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The Secret that Drives Winning Web Content

October 2, 2010 by 8 comments

The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.

So, here we go...

Have you ...

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