Social Media & Content Sharing Tips

Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.

Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.

So You Want to Start an Internet Marketing Campaign? 5 Things to Know First

April 13, 2016 by 2 comments

The advice you're getting from your trade associations and marketing seminars leads you to your first internet marketing campaign. They say to get on Facebook where your audience is. Use search engine optimization to get your website found. Email to stay in touch. Blog to create content for your content marketing. ...

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7 Quick and Easy Blog Post Ideas

January 19, 2016 by 1 comment

If you’re struggling to come up with blog post ideas, here are 7 tips that may help you create some nice articles. Thanks to Digital Marketer for these terrific, easy blog post ideas.

The Content Aggregator This is really easy, just post 3 or 4 links to posts you’ve read ...

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The Cider Mill, The Mom, & A Bad Social Media Review

December 22, 2015 by

If it hasn’t happened to you already, chances are it probably will. I’m referring to a bad social media review. An upset customer spills the beans on their Facebook page, which gets shared all over the web.

It happened a few days before Thanksgiving here in the Utica, NY area. ...

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Get Your Flawsome On!

October 28, 2015 by

I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...

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Social Media Is The New, “Hey Nick, I Need Some Advice.”

October 7, 2015 by

I grew up in a small village far away during a time long ago. It was a place unrecognizable today. In this village you could get groceries, hardware, and shoes all from locally owned stores. There were few franchises, although I remember the first McDonalds in the next town selling ...

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3 Social Media Marketing Mistakes to Avoid

September 23, 2015 by

If you’re convinced that social media can definitely add to your bottom line, then you might wonder how you can use social media most effectively. Is there a wrong way to approach your social media marketing?

The problem for most business people and marketers is that they think of social media in ...

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How to Ramp Up Your LinkedIn Headline and Summary

September 2, 2015 by

Social Media is hot right now. I’ve been building content for my clients’ LinkedIn Profiles recently and have started creating a LinkedIn Creative Brief. Answers to the questions in the brief provide me the info I need to write an effective LinkedIn headline and Summary for my clients.

I thought I’d ...

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7 More Blog Post Ideas

August 12, 2015 by 2 comments

Having trouble coming up with blog post ideas this week? Here’s some pump priming to get the wheels turning. These are in addition to the idea joggers I posted a short time ago.

Enjoy!

1. Publish an industry report. I especially like industry status reports and input from surveys at ...

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The Teaching Mindset for Better Content Strategy

July 1, 2015 by

Over the years a business person gains knowledge through study and experience. As any impressionable newbie in your business will tell you, that knowledge is awesome and valuable. Avoiding pitfalls saves time. Knowing your marketplace makes you more money.

And helping customers is the ticket to sales.

One of the ...

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11 Blog Post Idea Joggers

April 7, 2015 by

Your next company blog installment is due...What do you blog about?

Use your blog to address underlying objections that might keep someone from buying. Use it to tell interesting stories about how others have benefited from your products or services. The more helpful your blog is, the more your readers ...

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