Social Media & Content Sharing Tips

Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.

Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.

B2B Online Video Will Be Hot This Year…Here’s Why

January 20, 2011 by

Some fast facts from Pete Savage of

  • Forrester Research reports that adding video into emails increases click thru rates 2 to 3 times.
  • Emarketer predicts business spending for online video will nearly quadruple to $5.2 billion by 2014.
  • The number of marketers planning to use video in email ...
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Does an Email Newsletter Really Work?

December 14, 2010 by 8 comments

"Email newsletters remain the Internet's best tool for supplementing a website." That's according to Jakob Neilsen, the master of website useability research. In his November 29 Alert Box he reports his latest findings.

I've summarized them here paraphrasing his usual adroit commentary along with the upshot that will help you ...

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