Website Usability for Easy Navigation

You can create a positive user experience with the right information architecture. It’s all in how you organize your website based on the way your prospects like to navigate around it.

These posts will help you build a better structure online for easier visitor navigation and usability.

5 Mobile Website Design Tips to Improve Conversions

July 18, 2017 by

Many web designers — perhaps most at this stage of the game — start with mobile design and work from there to the desktop. Mobile Internet usage now exceeds desktop usage, and the gap is only going to widen as new, more powerful devices work their way onto the market.

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Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

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The Click Away Web and How to Get People to Stay

June 7, 2016 by

If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?

Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...

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5 Common Types of Web Pages & How To Profit From Them

February 17, 2016 by

Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...

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New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit

October 14, 2015 by

The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.

Pinnacle Awards are judged by web professionals inside and outside of government ...

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Tell Your Website Visitors What’s in the Can

May 4, 2015 by

What if you designed labels for the food cans that go into your local supermarket. You would think that your most important job would be to tell the shopper what’s in the can. Corn, sliced pears, asparagus spears? After all, how does the shopper tell your can from the thousands ...

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More On Google’s Mobile Friendly Update

April 28, 2015 by

I introduced you to Google’s mobile friendly update a few weeks ago and you may already be affected. Have you noticed a hit to your website’s ranking on mobile devices? This could be especially hard to take if you’re a business typically searched on mobile devices, such as a restaurant ...

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Basic Website Usability Checklist

April 14, 2015 by

Do you have a website usability checklist?

If you're thinking of a website makeover, then you probably wonder why your site isn't creating the action online that you thought it would. Why can't it get found in the search engines? (But, annoyingly, your competitors appear on page 1!) Why do the ...

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Get Ready for the Google Mobile Friendly Update

March 31, 2015 by

If your website is not mobile friendly, you may be in for a big hit in your Google rankings. So many people search on their phones that Google is taking action to reward websites with excellent user experience on mobile devices.

Google wants to be sure that users, “get the most ...

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Replace that Slider With a Homepage Headline That Works

January 13, 2015 by

As I said last week, I think it’s a good idea to forget those annoying sliders and concentrate on an effective homepage headline instead.

Sliders are hard to read and they spray out too much info at once, creating a confusing user experience. The problem with that is it’s too ...

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