You can create a positive user experience with the right information architecture. It’s all in how you organize your website based on the way your prospects like to navigate around it.
These posts will help you build a better structure online for easier visitor navigation and usability.
One of the advantages I enjoyed in my career editing books about the amazing Adirondack Mountains in Northern New York State...I'm not an outdoorsman!
That's right, wearing my publishing company hat, Nicholas K. Burns Publishing, I edited/rewrote, published, and marketed New York State Regional books on Adirondack nature, how-to, and ...
Have you noticed as you search the Web for products or services that websites are harder to navigate than catalogs? After all, you can hold a catalog and flip thru it pretty easily and find what you're looking for.
But online, you're faced with just the one page you've arrived ...
Just a short post today about a subject I'll be talking more about in the coming months. It's new, innovative, and may be a game changer for business owners and marketers. In a nutshell, it's a 'content first' approach to developing your website.
Click over to the homepage here on ...
We love the Brits--Rock & Roll, the Olympics, bully bully and all--but their steering wheel's on the "wrong" side of the car. As my twin daughters would say, "That's so annoying!"
Would you buy a new car with the steering wheel on the right? Probably not...it would be a pain ...
Your search engine optimization is working. Prospects are finding your home page. Terrific!
The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.
But how?
Well, remember in a previous post, the secret that drives winning Web content? ...
We've been talking about people centric content for high performance websites. It follows that the more input you receive from your online visitors, the more likely you'll create content that engages them and moves them towards a sale.
Well...I had no idea the lengths some companies will go for customer ...
Say you're a recent acquaintance and I invite you over to my home. You arrive and I start off talking about my job, my house, and maybe the neighborhood...typical small talk to break the ice.
It might go something like this:
"Welcome to my home. Come on in. Yup, I'm ...
The secret to winning Web content...seems like a pretty good place to start my first blog post. I'll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call.
So, here we go...
Have you ...
