Confused with Online Content and the Multitude of Interactive Media Platforms?
Business owners and marketing managers tell me, “We know we need better content for our website. And we’d like to take advantage of the opportunities on social media, a blog, and email marketing. But we don’t know where to start.”
If you’re feeling overwhelmed trying to figure out how to approach the new, complicated world of internet marketing, I can help.
Your Content Marketing Strategy: Create a Compelling Brand Story, Decide on a Content Game Plan, and Publish on the Right Social Media
When I was a book publisher, I was constantly reminding my authors of one important thing. Their writing must be crystal clear because they weren’t with the reader to explain what they meant. It’s the same online.
In face-to-face selling you’re there to answer questions and check body language. But online you must anticipate your prospects’ thought process…and that takes planning.
Take a look at just some of the issues we’ll be dealing with as we clarify your content marketing strategy…
- Your story and how to use it to get prospects to like you and trust your brand.
- The kinds of content that will get your website found and engage visitors.
- The social media channels that get the most attention from the audience you want to reach.
- Whether pay-per-click is right for you.
- How to create a blog that will build your authority in the marketplace.
- The logistics of email marketing.
Your Content Marketing Strategy is the Book On Your Business
Your content marketing plan is your story. It’s your history, your products, your customers, and how your messages get published to your audience.
You’ll find words and phrases in the plan that you’ll use over and over again in your marketing. You’ll create your own company vocabulary. One that gets customers excited about your brand.
Finally, writing it down helps you organize your marketing so you aren’t wasting time and money on hit or miss content that doesn’t work.
Have you already invested in a new website that you’re happy with but still wondering where to go from there? Your content marketing strategy plan will get you off and running.
So get in touch today and let’s talk about writing the book on your business.
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