Website Optimization

I’ll Do the Keyword Research, Write Visitor Friendly Web Pages, and Organize Your Site for Easy Navigation.

Optimizing the three essential elements of a money making website…

  1. Search Engine Optimization (SEO)
    • Improve your rank on the Search Engine Results Page (SERP) with strategically placed keywords.
    • Develop your site’s credibility with relevant incoming links.
  2. Web Page Content
    • Crystal clear copywriting for content that engages your visitors, motivating them to act.
  3. Easy, Visitor Centric Navigation
    • Content maps and flow charts to organize your entire website, assuring a pleasant and effortless experience for your visitors.

My 6-Step Website Optimization Method makes it easy to develop clear, focused content that’s optimized for search engine rankings and maximum conversion rates.

Step 1. Complete a Web Creative Brief.
Step 2. Research your audience and competitors.
Step 3. Evaluate your current site’s usability using my 21-point checklist
Step 4. Develop a site map and content maps/wireframes for each page of your site.
Step 5. Write a clear message for each page of your site.
Step 6. Install a marketing plan for your newly optimized site.

We’ll formulate your unique selling proposition, analyze the usability of your current site, and write optimized messages for each Web page.

An added benefit is that the process helps you organize all of your marketing, both online and off. Your content becomes more laser-focused and effective.

I can easily work with your current designer, webmaster, and SEO firm. Or, I’ll help you build a new site from scratch with my own Web team.

Just get in touch at 315.738.1890 or with my easy contact form and we’ll talk about optimizing your website for the search engines and visitors.