The Content Marketing Institute (CM), Marketing Profs, and Brightcove have published a report of easy to read stats on the state of business-to-business content marketing in 2012. Whether you plan on bucking the trends or installing what seems to be working, this is solid research that will help you organize ...
So many businesses out there clamoring for sales. Say a prospect clicks on your website. She's searching the internet for info on your product. She reads your message. If it doesn't grab her attention, she'll click away (taking her money with her). So how do you get your message noticed?
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With all the advertising clutter of the internet era (as I mentioned in 4 Insider Web Copy Tips), rapport has become a major competitive factor. Building a connection with your online visitors gets them to stick around (a sticky website). They feel comfortable with your business. You reach an understanding, ...
Four Insider Tips for the Internet Era
1) Rapport Does your advertising copy connect with prospects? In the internet era, rapport has become a major competitive factor.
Here's what you can do...Increase the informality of ...
