“Consumers prize authenticity, so companies like the online retailer Zady attach narratives to their wares.” (NYTimes 12.28.14)
Where does the stuff you buy come from? Does anyone really care? Do you need to add authenticity to your website?
According to the New York Times Sunday Business section (12.28.14) in an ...
What are your favorite movie or TV versions of Charles Dickens’ A Christmas Carol? My favorites are the 1951 movie starring Alistair Sim and the TV version with George C. Scott as the miserly, Christmas hating Scrooge.
But every year, I read the beautiful story of redemption in the actual ...
The Content Marketing Institute (CMI) enlisted the opinions of thought leaders and just published their 60 Content Predictions for 2015.
Let’s keep these in mind as we think about our content development strategies for next year. We’ll start with the CMI’s founder, Joe Pulizzi, with a prediction that I had ...
Marketing online is completely different from traditional advertising. That’s because its origins are based on sharing, not shouting. The internet has transformed everything you thought you knew about business marketing.
If you account for these differences when you market online, you’ll get better results in every medium you use including ...
