You can create a positive user experience with the right information architecture. It’s all in how you organize your website based on the way your prospects like to navigate around it.
These posts will help you build a better structure online for easier visitor navigation and usability.
Think of a category page like a visit to an unfamiliar grocery store. Looking for coffee? Scan the signs hanging from the ceiling. Find the coffee section and head over. Coffee is the category, your favorite brand is the product.
It’s the same when you get a new visitor to ...
You can easily re-purpose content from one medium to another. This post is from a speech I gave a few weeks ago to my Toastmasters group titled 4 Homepage Mistakes You Can't Afford to Make. It took just minutes to edit and post to my blog. You can do the ...
HubSpot, an inbound marketing and sales platform, conducted a survey and asked people what the most important factor was in the design of a website. In other words, they wanted to find out what website visitors really want. 76% of them said, “The website makes it easy for me to ...
As a business owner or marketer, you’ve heard the term, “website content optimization.” When you see the word “optimization,” you might think of a similar word, optimism. Upbeat, seeing the bright side and working for favorable outcomes.
So how do we make your website optimistic? Put another way, what goes ...
Many web designers — perhaps most at this stage of the game — start with mobile design and work from there to the desktop. Mobile Internet usage now exceeds desktop usage, and the gap is only going to widen as new, more powerful devices work their way onto the market.
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August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...
If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?
Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...
Lingo gets thrown around in every industry, including the types of web pages in website content optimization. We’re all familiar with a Homepage, but do you know what its two most important jobs are? And how is a Landing Page different from a Sales Page? (Who the heck knows what ...
The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.
Pinnacle Awards are judged by web professionals inside and outside of government ...
What if you designed labels for the food cans that go into your local supermarket. You would think that your most important job would be to tell the shopper what’s in the can. Corn, sliced pears, asparagus spears? After all, how does the shopper tell your can from the thousands ...
