The thing about the content on your website is that web copy that sells has to be very special to work.
When you write a brochure, the expectation is that a salesperson will present it as an enhanced business card with contact info and “further information.” Or it’s included in a ...
Donald Trump is in the news…EVERYWHERE! He’s the buzz on TV, my favorite news blogs, talk radio.
Donald Trump? What? Yes, he is a famous, outspoken real estate mogul, billionaire, reality TV star. But leading the polls as candidate for president?
What’s his secret?
You’ll be hearing a lot about ...
I just finished a Sales Page for a client’s website…and it’s the Careers Page. That’s right, I wrote the “Careers” or “Jobs” page as a Sales Page.
Usually, you think of the Sales Page as the one that does the actual selling of your product. People also call it the ...
