Have you noticed a certain rhythm to World Cup play? Next game you watch, check out the form these world class players use to build momentum. It can help you write better blog posts. That's right, momentum toward the goal is a beautiful thing to watch and it’s the same ...
June 2014
Copy Secrets from the Godfather of Gore
Can you watch a Herschel Gordon Lewis film? You can if you like the ultimate in blood and guts. Known as the “undisputed godfather of gore,” Lewis is credited with single-handedly creating the “splatter” genre with his 1963 release, Blood Feast.
There is no way I’d watch a Herschel Gordon ...
3 Keys to Successful Online Writing
The First Key: Projecting an Image of Truth Your website visitor is different from a local resident entering your brick and mortar store. Online, she found you because she searched Google for an answer. When she arrives on your website, she may never have heard of you.
When she drives ...
The Value of Multiple Location Pages
What if you’re a business offering the same service in different locations. Each branch has the same focus on quality and helps clients in the same way. The only difference is in the physical facilities and the clientele.
You could be a dentist, a fitness center, or a CPA firm ...
5 Common Web Content Blind Spots to Avoid
My email service AWeber created a nice infographic that will help you quickly inventory your Web content and discover some common weaknesses. Email, multi-media, legal copyright, content sources, and content quality all add up to a coherent, effective content marketing plan. (Also, get in touch if you’d like more info ...
