October 2015

Get Your Flawsome On!

October 28, 2015 by

I’m in a social media strategy planning meeting with a client the other day and he mentioned the word, “flawsome.” He heard it at an industry workshop on how to gain lifetime customers. He said that the brand messaging that businesses communicate with their audience online and in print should ...

Continue reading...

Your Web Page Quick Keyword Checklist

October 21, 2015 by

How do you accommodate Google's attention to high-quality web pages with a quick keyword checklist? You might think that "quick" translates to easy writing and thin content. Yet that's not how I write web pages that get good rankings in search.

If you approached this list of keyword tips with the ...

Continue reading...

New York’s DMV Site Wins Award So Let’s Conduct a Mini Content Audit

October 14, 2015 by

The National Association of Government Web Professionals (NAGW) announced in September that New York State’s Department of Motor Vehicles website earned the Pinnacle Award and Members’ Choice for 2015. The DMV earned the award in the State/NGO category.

Pinnacle Awards are judged by web professionals inside and outside of government ...

Continue reading...

Social Media Is The New, “Hey Nick, I Need Some Advice.”

October 7, 2015 by

I grew up in a small village far away during a time long ago. It was a place unrecognizable today. In this village you could get groceries, hardware, and shoes all from locally owned stores. There were few franchises, although I remember the first McDonalds in the next town selling ...

Continue reading...