Author Archives: Nick Burns

Unsure About Your Social Media Goals?

November 14, 2017 by Leave a comment

Have you noticed that social media sites don’t advertise? People flock to Facebook, LinkedIn, Pinterest without any urging from TV, radio, or print advertising.

What’s their secret?

The demand was already there…people love to share their news, interests, and opinions online!

Facebook, LinkedIn, and Twitter are just more sophisticated platforms ...

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What They Don’t Tell You About Painting the Porch

November 7, 2017 by Leave a comment

My wife Suzy and I had our front and back porches rebuilt this year…after the monsoons of spring and early summer here in the Northeast. Some parts of the porches were rotting out and another got hit by one of the kids’ friends’ years ago and knocked askew.

So our ...

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4 Highly Effective Content Types and How to Optimize Them

October 31, 2017 by Leave a comment

If you want content that gets more action, then these four content types are for you.

Often businesses and marketers create articles or posts without thinking through the “why” for the content. They are committed to publishing online, which is great. But they often publish more willy nilly than thoughtfully.

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Content Strategy: What to Write to Attract and Retain a Target Audience

October 10, 2017 by

“Who is more to be pitied, a writer bound and gagged by policemen or one living in perfect freedom who has nothing more to say?” Kurt Vonnegut, Jr. on writer’s block.

You own your website and blog. Your social media pages are free. But if you’re going to profit from ...

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Simple Buyer Persona Helps You Connect

September 19, 2017 by

The buyer persona is the next chapter in the book on your business. Here you try to get into the head of your customers and prospects. You begin to understand them in a way that helps you build an alliance online. One that’s mutually profitable. You make money, they get their ...

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Your Business Solutions: The Fun Part of the Plan

September 12, 2017 by

Customers desire your business solutions. They are actively searching online for exactly what you offer. They’re alert, interested, and ready for action. That huge pool of people purposefully Googling for answers is the new natural order…It’s your web tailwind.

So let’s ride that tailwind with a “content first” plan that ...

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Know Customer Pain Points for Better Content Creation

September 5, 2017 by

Customer pain points are a critical factor in determining customer motivation. I use the MECLABS Institute’s Conversion Sequence Heuristic to guide me in understanding customer motivation as I create optimized content. It’s a tool based on experimentation that helps you organize your thinking as you optimize your web pages.

Within the conversion sequence ...

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How a Business Model Sets Up Your Content Marketing Campaign

August 22, 2017 by

What does a business model and goals have to do with your content marketing campaign? Answer: better, more relevant content geared to what you want to accomplish.

Creating content that attracts your ideal prospects takes crystal clear writing. That’s because you’re not there with your prospects to explain what you ...

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A Website that Reads Minds? A Powerful Real Life Example

August 15, 2017 by

Every once in a while, a website’s content reaches out and grabs you. It knows what you’re thinking, gets into your head. Got a question? There’s the answer in the next headline or text. Perfectly in tune with your thoughts. A website that reads minds.

You’ve heard all about customer-first ...

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5 Mobile Website Design Tips to Improve Conversions

July 18, 2017 by

Many web designers — perhaps most at this stage of the game — start with mobile design and work from there to the desktop. Mobile Internet usage now exceeds desktop usage, and the gap is only going to widen as new, more powerful devices work their way onto the market.

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