Author Archives: Nick Burns

What Website Visitors Really Want

April 3, 2018 by Leave a comment

HubSpot, an inbound marketing and sales platform, conducted a survey and asked people what the most important factor was in the design of a website. In other words, they wanted to find out what website visitors really want. 76% of them said, “The website makes it easy for me to ...

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Good Website Writing: An Insider’s Look

February 19, 2018 by

Stephen King said in his book, On Writing, “writing is seduction.” Can we look at good website writing as a seduction? Not the bad seduction, but the good kind. To win over, attract, entice.

After all, you want your website to attract visitors. To entice them and win them over ...

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Website Content Optimization: A Peek Behind the Scenes

January 22, 2018 by

As a business owner or marketer, you’ve heard the term, “website content optimization.” When you see the word “optimization,” you might think of a similar word, optimism. Upbeat, seeing the bright side and working for favorable outcomes.

So how do we make your website optimistic? Put another way, what goes ...

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How Important is Website Content?

January 16, 2018 by

If you’re wondering how to get more out of your internet marketing, consider...how important is website content?

In my experience, business owners are often unsure about content. But it’s really not their fault. The website design/development world has made it difficult for them to expand their thinking beyond internet technology. ...

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Social Media Marketing Implementation in 6 Stages

December 29, 2017 by

What's a first step in your social media marketing implementation? Look at the Buyer Persona section of your content marketing plan. It's a good bet that your target market is somewhere on social media. That means you’ll want your business there, too. The buyer persona will help you choose which social media channels to publish ...

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Unsure About Your Social Media Goals?

November 14, 2017 by

Have you noticed that social media sites don’t advertise? People flock to Facebook, LinkedIn, Pinterest without any urging from TV, radio, or print advertising.

What’s their secret?

The demand was already there…people love to share their news, interests, and opinions online!

Facebook, LinkedIn, and Twitter are just more sophisticated platforms ...

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What They Don’t Tell You About Painting the Porch

November 7, 2017 by

My wife Suzy and I had our front and back porches rebuilt this year…after the monsoons of spring and early summer here in the Northeast. Some parts of the porches were rotting out and another got hit by one of the kids’ friends’ years ago and knocked askew.

So our ...

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4 Highly Effective Content Types and How to Optimize Them

October 31, 2017 by

If you want content that gets more action, then these four content types are for you.

Often businesses and marketers create articles or posts without thinking through the “why” for the content. They are committed to publishing online, which is great. But they often publish more willy nilly than thoughtfully.

...

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Content Strategy: What to Write to Attract and Retain a Target Audience

October 10, 2017 by

“Who is more to be pitied, a writer bound and gagged by policemen or one living in perfect freedom who has nothing more to say?” Kurt Vonnegut, Jr. on writer’s block.

You own your website and blog. Your social media pages are free. But if you’re going to profit from ...

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Simple Buyer Persona Helps You Connect

September 19, 2017 by

The buyer persona is the next chapter in the book on your business. Here you try to get into the head of your customers and prospects. You begin to understand them in a way that helps you build an alliance online. One that’s mutually profitable. You make money, they get their ...

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