Author Archives: Nick Burns

Build Authority with an Information Page

January 29, 2014 by

One of the great things about owning your own media, IE your website, is how easy it is to create a constant flow of Web pages. You create the pages to inform, to engage, and to move your visitors to action.

And a good reason visitors get to your site ...

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Content Marketing and the Amazing Benefits of Public Speaking

January 14, 2014 by

“We promise you the ability to walk up to the podium and deliver a powerful speech with total confidence,  authority, and flair…even if you have never spoken to a room full of people before.”

You’ll find that big promise on the homepage of my local Toastmasters club, CNY Biztalkers. But ...

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Is This Stopping Your Website Visitors Dead in Their Tracks?

May 2, 2013 by 1 comment

What if you could make a simple change to your Web pages that would boost performance? One that removed barriers so visitors moved quickly and easily toward conversion. Well, you’d make more money from your website…but how much would the upgrade cost?

Supercharge Your Website WITHOUT Costly Design Changes

I’ve ...

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7 Critical Elements of a Visitor-Centric Homepage

April 25, 2013 by

Your opportunity to take advantage of my free homepage audit where I’ll analyze 7 critical elements of content on your homepage is still available. Just contact me here or call 315.738.1890 (toll free 1.866.738.1890).

So say you’re considering this valuable free audit…let’s prime your marketing pumps and get you thinking ...

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From the Left, Michael Kinsley…I mean, Money Making Web Pages

April 19, 2013 by 1 comment

I miss the old Crossfire show on CNN. Remember? The announcer began the show with, “Crossfire…from the left, Michael Kinsley, and from the right, Pat Buchanan.” Now I almost always (OK, always) agreed with Michael Kinsley, but Pat Buchanan was entertaining with his off-beat views and terrific sense of humor.

...

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Get Your Free Homepage Audit

April 3, 2013 by 1 comment

(No Longer Available)

When you search Google and click on a homepage, you decide instantly whether to stay or click away. It's so easy to search elsewhere if you don't like what you've found.

That's how it is with the Internet! Easy search has changed everything about the way we ...

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Get Google’s “First Steps” Cheat Sheet Here FREE

March 20, 2013 by

Just caught wind of this attractive, one page cheat sheet from Google for beginning bloggers, new website owners, or businesses who just haven't had time to give search engine optimization (SEO) much thought. Google offered permission to, "read it, print it, share it, copy and distribute it!"

Aren't they nice? ...

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The Magic of Yes for Online Success

March 15, 2013 by

It is said that John Lennon fell in love with Yoko Ono after seeing one of her artworks at a London art gallery in 1966. The viewer of the piece had to climb a dimly lit, shaky ladder. Then awkwardly peer through a magnifying glass to see a tiny word ...

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How NOT to Write Web Page Instructions When You Know Too Much

March 6, 2013 by 1 comment

One of the advantages I enjoyed in my career editing books about the amazing Adirondack Mountains in Northern New York State...I'm not an outdoorsman!

That's right, wearing my publishing company hat, Nicholas K. Burns Publishing, I edited/rewrote, published, and marketed New York State Regional books on Adirondack nature, how-to, and ...

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Forgetting Your Title Tag is a Bad Idea

February 28, 2013 by

If your house was on the market and your realtor came by and put the "For Sale" sign in the backyard...yikes! You'd get them to move it out front and fast. You know how much selling that sign is going to do back there. None...duh!

If you think of your ...

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