Author Archives: Nick Burns

A Business Blog Down Home

February 17, 2011 by 3 comments

I'm talking with a business owner at a Mohawk Valley Chamber of Commerce meeting the other day, and he asks, "Everybody's telling me I've got to blog. But how? Where do I start?"

I've been hearing this a lot lately. Trade newsletters, marketing seminars, business journals...they're all advising businesses to ...

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B2B Online Video Will Be Hot This Year…Here’s Why

January 20, 2011 by

Some fast facts from Pete Savage of WealthyWebWriter.com:

  • Forrester Research reports that adding video into emails increases click thru rates 2 to 3 times.
  • Emarketer predicts business spending for online video will nearly quadruple to $5.2 billion by 2014.
  • The number of marketers planning to use video in email ...
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Horn Tooting Time…NKB Marketing in the Central NY News

January 13, 2011 by 2 comments

The Oneida County Courier, a local online news source, published a profile of NKB Marketing today. They asked some pretty good questions about my web writing business...really got into the nature of internet marketing and how I serve customers as a web writer. Here's the link.

Enjoy the article and ...

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4 Questions for Better Internet Marketing on 01.01.11

January 1, 2011 by 4 comments

First things first...Happy New Year!

A quick tip to get way ahead of the game with your internet marketing this year.

Whether you're working on your website, a landing page, autoresponders...or whatever your online marketing project...as you think of your prospects, ask yourself these 4 questions:

  1. What words (keywords) ...
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Does an Email Newsletter Really Work?

December 14, 2010 by 8 comments

"Email newsletters remain the Internet's best tool for supplementing a website." That's according to Jakob Neilsen, the master of website useability research. In his November 29 Alert Box he reports his latest findings.

I've summarized them here paraphrasing his usual adroit commentary along with the upshot that will help you ...

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How To Make Your Web Page Images Communicate the Value of Your Offer.

November 22, 2010 by 9 comments

"The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision." [My italics.]

This from Dr. Flint McGlaughlin in his ...

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Your Home Page…4 Tips to Get Online Visitors to Stay

November 8, 2010 by 2 comments

Your search engine optimization is working. Prospects are finding your home page. Terrific!

The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.

But how?

Well, remember in a previous post, the secret that drives winning Web content? ...

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Hi Customer…Will You Write My Website?

October 27, 2010 by 3 comments

We've been talking about people centric content for high performance websites. It follows that the more input you receive from your online visitors, the more likely you'll create content that engages them and moves them towards a sale.

Well...I had no idea the lengths some companies will go for customer ...

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Your Website & How to ‘Pack ‘Em In’ Like The Uptown Grill

October 18, 2010 by 3 comments

The Uptown Grill...one of Utica's favorites. You know the type. Nothing fancy but great food at terrific prices. Actually, "nothing fancy" is dressing it up a bit. The tables, booths, and bar were plain rundown.

The thing is, the food was wonderful. They had a terrific chef, Brad, whose lamb ...

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Do You Make This Mistake On Your Homepage?

October 11, 2010 by 1 comment

Say you're a recent acquaintance and I invite you over to my home. You arrive and I start off  talking about my job, my house, and maybe the neighborhood...typical small talk to break the ice.

It might go something like this:

"Welcome to my home. Come on in. Yup, I'm ...

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