If you’re wondering how to get more out of your internet marketing, consider...how important is website content?
In my experience, business owners are often unsure about content. But it’s really not their fault. The website design/development world has made it difficult for them to expand their thinking beyond internet technology. ...
My wife Suzy and I had our front and back porches rebuilt this year…after the monsoons of spring and early summer here in the Northeast. Some parts of the porches were rotting out and another got hit by one of the kids’ friends’ years ago and knocked askew.
So our ...
“Who is more to be pitied, a writer bound and gagged by policemen or one living in perfect freedom who has nothing more to say?” Kurt Vonnegut, Jr. on writer’s block.
You own your website and blog. Your social media pages are free. But if you’re going to profit from ...
The buyer persona is the next chapter in the book on your business. Here you try to get into the head of your customers and prospects. You begin to understand them in a way that helps you build an alliance online. One that’s mutually profitable. You make money, they get their ...
Customers desire your business solutions. They are actively searching online for exactly what you offer. They’re alert, interested, and ready for action. That huge pool of people purposefully Googling for answers is the new natural order…It’s your web tailwind.
So let’s ride that tailwind with a “content first” plan that ...
Customer pain points are a critical factor in determining customer motivation. I use the MECLABS Institute’s Conversion Sequence Heuristic to guide me in understanding customer motivation as I create optimized content. It’s a tool based on experimentation that helps you organize your thinking as you optimize your web pages.
Within the conversion sequence ...
What does a business model and goals have to do with your content marketing campaign? Answer: better, more relevant content geared to what you want to accomplish.
Creating content that attracts your ideal prospects takes crystal clear writing. That’s because you’re not there with your prospects to explain what you ...
