Copy Secrets from the Godfather of Gore

June 23, 2014 by

Can you watch a Herschel Gordon Lewis film? You can if you like the ultimate in blood and guts. Known as the “undisputed godfather of gore,” Lewis is credited with single-handedly creating the “splatter” genre with his 1963 release, Blood Feast.

There is no way I’d watch a Herschel Gordon ...

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3 Keys to Successful Online Writing

June 16, 2014 by

The First Key: Projecting an Image of Truth Your website visitor is different from a local resident entering your brick and mortar store. Online, she found you because she searched Google for an answer. When she arrives on your website, she may never have heard of you.

When she drives ...

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The Value of Multiple Location Pages

June 9, 2014 by

What if you’re a business offering the same service in different locations. Each branch has the same focus on quality and helps clients in the same way. The only difference is in the physical facilities and the clientele.

You could be a dentist, a fitness center, or a CPA firm ...

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5 Common Web Content Blind Spots to Avoid

June 2, 2014 by

My email service AWeber created a nice infographic that will help you quickly inventory your Web content and discover some common weaknesses. Email, multi-media, legal copyright, content sources, and content quality all add up to a coherent, effective content marketing plan. (Also, get in touch if you’d like more info ...

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The Perfect Online Sales Sequence to Get the Grass Cut

May 26, 2014 by

Did you know you could get a push reel hand lawnmower that actually mows your grass easier than a power mower? I live in the city with a small yard. A few year ago I got tired of the noise, gasoline, and breakdowns that came with my rotary mower.

So ...

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New NKB Website Helps Brands Grow with Web Content

May 19, 2014 by

I’m pleased to announce my new website featuring content writing solutions and tips on how to grow your business with content marketing.

Here you can easily find the web writing services you’re looking for plus a wealth of free content marketing information. You’ll discover how to write online content, share ...

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Develop Your Own Vocabulary and More L’Emricks from the Stanley Cup

May 10, 2014 by
Develop Your Own Vocabulary and More L’Emricks from the Stanley Cup

If you’re an “authority website” in the eyes of your audience, not only are you generous in publishing the info, ideas, and insights your audience is looking for, but you should also be creating your own vocabulary. You take certain words and make them your own.

For example, I like ...

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Sales Writing from the New Yorker…or the Usual Gang of Idiots

April 30, 2014 by

How do you connect with your audience? If your marketing message appeals to your customers and prospects, you'll boost sales. But, how do you make that connection with your writing?

Think of it this way: write your message the way your customers want it written.

Take magazines. It seems there's ...

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Is It OK to Use Exclamation Points?!

April 8, 2014 by 1 comment

You are Director of Communications writing a post for your company or non-profit blog. Are you imagining your high school English teacher, a stickler for grammar, watching over your shoulder? She’s with me, too.

But to write content for the internet, you’re going to have break a few grammatical rules ...

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Olympic Hockey and Internet Marketing…Score!!!

February 20, 2014 by 2 comments

Loving the Olympics in Sochi, especially the hockey. If you’re not familiar with the sport or don’t watch it much on TV, the next few days will be a treat as the semi-finals get underway (don’t miss USA vs Canada Friday night, Feb 21!)

(USA vs Team Canada in the ...

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