Horn Tooting Time…NKB Marketing in the Central NY News

January 13, 2011

The Oneida County Courier, a local online news source, published a profile of NKB Marketing today. They asked some pretty good questions about my web writing business…really got into the nature of internet marketing and how I serve customers as a web writer. Here’s the link. Enjoy the article and if you live here in [...]

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4 Questions for Better Internet Marketing on 01.01.11

January 1, 2011

First things first…Happy New Year! A quick tip to get way ahead of the game with your internet marketing this year. Whether you’re working on your website, a landing page, autoresponders…or whatever your online marketing project…as you think of your prospects, ask yourself these 4 questions: What words (keywords) will they likely type into the [...]

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Does an Email Newsletter Really Work?

December 14, 2010

“Email newsletters remain the Internet’s best tool for supplementing a website.” That’s according to Jakob Neilsen, the master of website useability research. In his November 29 Alert Box he reports his latest findings. I’ve summarized them here paraphrasing his usual adroit commentary along with the upshot that will help you write more effective email newsletters. [...]

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How To Make Your Web Page Images Communicate the Value of Your Offer.

November 22, 2010

“The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision.” [My italics.] This from Dr. Flint McGlaughlin in his webinar, “Image v Copy: How [...]

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Your Home Page…4 Tips to Get Online Visitors to Stay

November 8, 2010

Your search engine optimization is working. Prospects are finding your home page. Terrific! The thing is, you want them to stay on that home page, especially after you’ve invested time and money in your SEO. But how? Well, remember in a previous post, the secret that drives winning Web content? The Internet is the most [...]

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Hi Customer…Will You Write My Website?

October 27, 2010

We’ve been talking about people centric content for high performance websites. It follows that the more input you receive from your online visitors, the more likely you’ll create content that engages them and moves them towards a sale. Well…I had no idea the lengths some companies will go for customer input until I read an [...]

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Your Website & How to ‘Pack ‘Em In’ Like The Uptown Grill

October 18, 2010

The Uptown Grill…one of Utica’s favorites. You know the type. Nothing fancy but great food at terrific prices. Actually, “nothing fancy” is dressing it up a bit. The tables, booths, and bar were plain rundown. The thing is, the food was wonderful. They had a terrific chef, Brad, whose lamb chops were thick and perfectly [...]

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Do You Make This Mistake On Your Homepage?

October 11, 2010

Say you’re a recent acquaintance and I invite you over to my home. You arrive and I start off  talking about my job, my house, and maybe the neighborhood…typical small talk to break the ice. It might go something like this: “Welcome to my home. Come on in. Yup, I’m a Web writer. My wife [...]

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The Secret that Drives Winning Web Content

October 2, 2010

The secret to winning Web content…seems like a pretty good place to start my first blog post. I’ll be sharing information with you about how your business or non-profit can use the Internet to get prospects and customers to buy, donate, subscribe, or call. So, here we go… Have you noticed? Selling online is not [...]

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Blog

September 13, 2010

New Website Coming! I’m working on my new WordPress website. Will be up and running shortly. In the meantime, you may call me at 315.738.1890 or email at nkburns@roadrunner.com Thanks! Nick Burns NKB Marketing 130 Proctor Blvd. Utica, NY 13501

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