Get Found Online and Fly into Your Tailwind

May 22, 2017 by

As I discussed in our last post, I believe that riding the web’s natural tailwind is the fast track to success for your business or institution online. It’s like an airplane taking advantage of the natural order of things, the prevailing winds, to get to its destination faster and cheaper.

...

Continue reading...

How to Take Advantage of the Natural Web Tailwind

May 16, 2017 by

There’s an online dynamic in play that works in your favor if you understand the nature of the web and are willing to take advantage. Let me explain…

I recently returned from visiting my son and daughter-in-law in Los Angeles. During the flight, the pilot mentioned a “nice tailwind” helping us ...

Continue reading...

Rethinking Web Writing

May 8, 2017 by

I’m a freelance web content writer and I’ve worked with business owners and marketing managers one-on-one for over 10 years. It’s been rewarding not only writing clients’ web content, but also teaching them how to sell online.

But until recently, you didn’t have to be a client to get my ...

Continue reading...

Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

Continue reading...

Content Creation on an Oyster Barge

July 13, 2016 by

Remarkable content creation can be experienced in lots of ways, including a classroom setting out on the bay by one of the most popular oyster bars in Rhode Island!

Fourth of July weekend my family and I (3 out of our 4 kids, anyways, plus one son-in-law) visited our cousins in ...

Continue reading...

So Let’s Start Driving Traffic and Generating Leads

June 28, 2016 by

If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.

You also know that the World Wide Web was invented so people could share information, views, and ...

Continue reading...

The Click Away Web and How to Get People to Stay

June 7, 2016 by

If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?

Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...

Continue reading...

Your Online Audience is Alert, Task Oriented, and Wants to Find You

May 31, 2016 by

This is so different from traditional advertising. To “get” the Web, you must understand that you’re not pushing your message out onto a largely disinterested audience. Your online audience is actually searching for exactly what you’re selling at the moment they want it. Talk about hot prospects!

In this my ...

Continue reading...

The Web Was Born for Pull Marketing

May 24, 2016 by

The power of the internet flows from its history and the reasons it was invented in the first place. What I want to do in this and the next few posts is to help you “get” the nature of the Web. If you understand it, you can create content for ...

Continue reading...

So You Want to Start an Internet Marketing Campaign? 5 Things to Know First

April 13, 2016 by 2 comments

The advice you're getting from your trade associations and marketing seminars leads you to your first internet marketing campaign. They say to get on Facebook where your audience is. Use search engine optimization to get your website found. Email to stay in touch. Blog to create content for your content marketing. ...

Continue reading...