Your Website Copy May Be Good, But Is It in The Right Place?

July 11, 2017 by

I’m working on the website copy for a business on the west coast. The marketing manager emailed me all her current marketing pieces. These included an email proposal and an online brochure.

It turns out that the copy in the email and brochure is attractive and informative. Attention getting headlines, ...

Continue reading...

9 Brand Story Idea Joggers to Help You Connect

June 20, 2017 by

Market leaders are trusted. That's in part because they offer superior products and services. But they have also secured their place in the minds of their prospects and customers. Put another way, their customers feel like they know them personally. They like their brand story.

When I was growing up ...

Continue reading...

“Content Marketing Plan? Why Bother, It’s All in My Head”

June 13, 2017 by

A content marketing plan? No, a great read about your business! What...?

We’ve been talking in previous posts about the nature of the web. How you must change the way you think about marketing to take advantage.

Your customers are actively searching for exactly what you offer. And you don’t have to ...

Continue reading...

Get Found Online and Fly into Your Tailwind

May 22, 2017 by

As I discussed in our last post, I believe that riding the web’s natural tailwind is the fast track to success for your business or institution online. It’s like an airplane taking advantage of the natural order of things, the prevailing winds, to get to its destination faster and cheaper.

...

Continue reading...

How to Take Advantage of the Natural Web Tailwind

May 16, 2017 by

There’s an online dynamic in play that works in your favor if you understand the nature of the web and are willing to take advantage. Let me explain…

I recently returned from visiting my son and daughter-in-law in Los Angeles. During the flight, the pilot mentioned a “nice tailwind” helping us ...

Continue reading...

Rethinking Web Writing

May 8, 2017 by

I’m a freelance web content writer and I’ve worked with business owners and marketing managers one-on-one for over 10 years. It’s been rewarding not only writing clients’ web content, but also teaching them how to sell online.

But until recently, you didn’t have to be a client to get my ...

Continue reading...

Internaut Day: Your Homepage Just Like the First Homepage

August 23, 2016 by 2 comments

August 23 is Internaut Day, the day the World Wide Web went public. And this year, 2016, is the 25th anniversary of world changing public access to the internet. Tim Berners-Lee started the whole thing while working at CERN, the European Particle Physics Laboratory and he remains the director of ...

Continue reading...

Content Creation on an Oyster Barge

July 13, 2016 by

Remarkable content creation can be experienced in lots of ways, including a classroom setting out on the bay by one of the most popular oyster bars in Rhode Island!

Fourth of July weekend my family and I (3 out of our 4 kids, anyways, plus one son-in-law) visited our cousins in ...

Continue reading...

So Let’s Start Driving Traffic and Generating Leads

June 28, 2016 by

If you’ve read my last three posts, you’re getting the idea that traditional advertising doesn’t work on the Web. Old ads or brochures pasted onto your website won’t drive traffic or generate leads.

You also know that the World Wide Web was invented so people could share information, views, and ...

Continue reading...

The Click Away Web and How to Get People to Stay

June 7, 2016 by

If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?

Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...

Continue reading...