Marketing on the Internet

Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.

The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.

How a Business Model Sets Up Your Content Marketing Campaign

August 22, 2017 by Leave a comment

What does a business model and goals have to do with your content marketing campaign? Answer: better, more relevant content geared to what you want to accomplish.

Creating content that attracts your ideal prospects takes crystal clear writing. That’s because you’re not there with your prospects to explain what you ...

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5 Mobile Website Design Tips to Improve Conversions

July 18, 2017 by

Many web designers — perhaps most at this stage of the game — start with mobile design and work from there to the desktop. Mobile Internet usage now exceeds desktop usage, and the gap is only going to widen as new, more powerful devices work their way onto the market.

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9 Brand Story Idea Joggers to Help You Connect

June 20, 2017 by

Market leaders are trusted. That's in part because they offer superior products and services. But they have also secured their place in the minds of their prospects and customers. Put another way, their customers feel like they know them personally. They like their brand story.

When I was growing up ...

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“Content Marketing Plan? Why Bother, It’s All in My Head”

June 13, 2017 by

A content marketing plan? No, a great read about your business! What...?

We’ve been talking in previous posts about the nature of the web. How you must change the way you think about marketing to take advantage.

Your customers are actively searching for exactly what you offer. And you don’t have to ...

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Get Found Online and Fly into Your Tailwind

May 22, 2017 by

As I discussed in our last post, I believe that riding the web’s natural tailwind is the fast track to success for your business or institution online. It’s like an airplane taking advantage of the natural order of things, the prevailing winds, to get to its destination faster and cheaper.

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How to Take Advantage of the Natural Web Tailwind

May 16, 2017 by

There’s an online dynamic in play that works in your favor if you understand the nature of the web and are willing to take advantage. Let me explain…

I recently returned from visiting my son and daughter-in-law in Los Angeles. During the flight, the pilot mentioned a “nice tailwind” helping us ...

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Rethinking Web Writing

May 8, 2017 by

I’m a freelance web content writer and I’ve worked with business owners and marketing managers one-on-one for over 10 years. It’s been rewarding not only writing clients’ web content, but also teaching them how to sell online.

But until recently, you didn’t have to be a client to get my ...

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Content Creation on an Oyster Barge

July 13, 2016 by

Remarkable content creation can be experienced in lots of ways, including a classroom setting out on the bay by one of the most popular oyster bars in Rhode Island!

Fourth of July weekend my family and I (3 out of our 4 kids, anyways, plus one son-in-law) visited our cousins in ...

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The Click Away Web and How to Get People to Stay

June 7, 2016 by

If your website visitors don’t find what they’re looking for, they will click away. Think about your last Google search online (this morning?). You wanted relevant information fast. Right?

Well, so do your website visitors. It’s not like driving 5 miles to the store, finding out you don’t like the ...

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Your Online Audience is Alert, Task Oriented, and Wants to Find You

May 31, 2016 by

This is so different from traditional advertising. To “get” the Web, you must understand that you’re not pushing your message out onto a largely disinterested audience. Your online audience is actually searching for exactly what you’re selling at the moment they want it. Talk about hot prospects!

In this my ...

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