The advice you're getting from your trade associations and marketing seminars leads you to your first internet marketing campaign. They say to get on Facebook where your audience is. Use search engine optimization to get your website found. Email to stay in touch. Blog to create content for your content marketing. ...
Marketing on the Internet
Everything we thought we knew about advertising has been blown out of the water on the Web. The visitor-centric, interactive nature of the Internet has turned old-school advertising on its head, all to the benefit of small business.
The thing is, today’s internet marketing demands a much different kind of sales message. Marketers struggling with their old-fashioned approach to advertising find that their brochures, flyers, and ads don’t work well online. These posts will help you develop customer-centric marketing based on the way your audience uses today’s internet.
7 Thoughts on Modern Web Writing
Below is an interesting infographic on modern web writing I found the other day. In it, you see “me” sitting at my desk creating engaging, visitor-centric copy. Because more businesses are getting it, ie, understanding the importance of well written copy to online success, I thought it would be interesting for ...
‘I Feel That The Current Style of Selling and Communicating is Out-Dated”
That’s what a millennial marketing analyst in the insurance business said about her experiences with her insurance agent. (Millennials were born in the early 80s to the early 2000s.) She complained that, though he was a nice guy, with his current style of selling he called at the wrong times. And ...
Internet Marketing is OUR Revolution: 6 Ways to Take Advantage
I caught a lively…and live…meeting on Facebook between internet marketing gurus Gary Vaynerchuk and Seth Godin last week. It was in a conference room at Gary’s office. Apropos of me sitting in on this conversation live on Facebook, a question comes up for Seth, “Where do you think the internet ...
Google Dropping Ads on Right Side of Desktop Search
Last Friday, February 19, 2016, Google confirmed to www.searchengineland.com that they will no longer display text ads in the right column of the Search Engine Results Pages (SERPs). You can confirm that now by searching on your desktop. Notice no ads on the right side and, depending on your search, more at ...
SEW Conference Reveals Top Level Tips on Search
You’ll discover tons of money-making tips on search at SearchEngineWatch.com (SEW). And just last week (February 4-5, 2016), SEW held a conference in Miami called Connect.
They just posted a nice list of the 50 most insightful takeaways tweeted during the conference. Here are some of those insights with my ...
Content Marketing Examples from Wegmans Grocery Store
Wegmans grocery store is one of the great content marketing examples. How do I know? My wife, Suzy, loves the store. Thing is, we don’t even have one here in Utica! She knows, likes and trusts the brand yet the closest Wegmans to us is in the Syracuse area.
How ...
Get an A From Google in High Quality Web Content Part II
In my last post we talked about Google’s thinking as it develops its page ranking algorithms. Why does this help you? Because now you can develop web content that pleases the most popular search engine on the planet.
Please your teacher, get an A. Please Google, get page one!
How ...
Rethinking Google SEO, What You Should Know
Search engine optimization and quality content: two different tactics to getting found online? Maybe not. More than ever before, Google SEO means high quality content. To continue as the search engine of choice, Google is changing internet marketing’s old style focus on keywords and links.
Maybe search engine optimization IS ...
