Social Media & Content Sharing Tips

Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.

Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.

The Teaching Mindset for Better Content Strategy

July 1, 2015 by

Over the years a business person gains knowledge through study and experience. As any impressionable newbie in your business will tell you, that knowledge is awesome and valuable. Avoiding pitfalls saves time. Knowing your marketplace makes you more money.

And helping customers is the ticket to sales.

One of the ...

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11 Blog Post Idea Joggers

April 7, 2015 by

Your next company blog installment is due...What do you blog about?

Use your blog to address underlying objections that might keep someone from buying. Use it to tell interesting stories about how others have benefited from your products or services. The more helpful your blog is, the more your readers ...

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Survey on Building Your Email List

March 17, 2015 by

Whether you have an email list or are thinking of starting one, do you think growing your list is important for 2015? Want to know what other small and medium-sized businesses (SMBs) are thinking?

Here’s a survey I got in my email today from Ascend 2 and Allegra Network (I’m ...

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What’s This New SEO Mumbo Jumbo All About?

January 27, 2015 by

I’m proposing some Web writing for On-Page SEO for a prospect out west. After receiving the proposal, he emailed me a question about the new SEO.

Here it is:

“Not that I know anything about SEO but I did listen to the mumbo jumbo different folks overwhelmed me with. I barely understand ...

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23 Quick & Easy Blog Headlines That Work

January 20, 2015 by

If your blog headline is poor, your post probably won’t get read. If it doesn’t get read, you’re not going to establish profitable relationships with your audience. So the goal of your blog headline is to grab attention so people feel compelled to read and share.

So use these 23 headline ideas ...

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Writing an Irresistible Email

November 18, 2014 by 2 comments

Remember, “You’ve got mail”?

I got my first emails way back in the late 90s when I owned a book distributing and publishing company. Back then, receiving an email was cool. It often meant an order or an author offering a new manuscript idea. Or friends forwarding a joke they ...

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Soft Selling With E-Newsletters

October 7, 2014 by

“Selling with e-newsletters softly, with his words, selling me softly…” Wasn’t that a song about a million years ago? No? There was one something like that, though--right?

Many businesses such as accountants, lawyers, insurance agents, real estate brokers, architects, chiropractors, and coaches dislike the hard sell. They love the products ...

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How Are Marketers Using Social Media in 2014?

September 23, 2014 by 2 comments

What do marketers feel about social media? Michael Stelzner of Social Media Examiner surveyed over 2,800 of them asking how they are using social media to grow and promote their businesses. (I’ve placed a link to this important survey at the end of this post.)

The result is “The 2014 ...

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Optimize Your Linkedin Summary

August 16, 2014 by

Linkedin has over the past year or so turned into a B2B relationship-building powerhouse. One in every three professionals in the world is on Linkedin!

So what are the ways you can take advantage?

First off, connecting with potential influencers, prospects, and customers begins with the Summary in your Linkedin ...

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The Power of Linkedin for Business Owners & Salespeople

August 11, 2014 by

Have you considered improving your presence on Linkedin, but for various reasons hesitated? Maybe because of a lack of time, considering it a low priority, or not sure what it’s all about?

Well, I suggest that now might be the time to harness the power of Linkedin for your business. ...

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