Social Media & Content Sharing Tips

Content marketing attracts visitors and leads them to a sale when you share your expertise, advice, and tips. The goal is to become an authority, or the “go-to” business in your marketplace. These posts will help you write the best content for each content marketing medium.

Look for tips on blog writing, social media, writing effective emails, video script writing and production, newsletters, and more.

How World Cup Soccer Can Help You Write Better Blog Posts

June 30, 2014 by

Have you noticed a certain rhythm to World Cup play? Next game you watch, check out the form these world class players use to build momentum. It can help you write better blog posts. That's right, momentum toward the goal is a beautiful thing to watch and it’s the same ...

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Content Marketing and the Amazing Benefits of Public Speaking

January 14, 2014 by

“We promise you the ability to walk up to the podium and deliver a powerful speech with total confidence,  authority, and flair…even if you have never spoken to a room full of people before.”

You’ll find that big promise on the homepage of my local Toastmasters club, CNY Biztalkers. But ...

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Adding Your Company Profile to LinkedIn is a Breeze

January 31, 2013 by

Did you know you can add your company profile to LinkedIn? It's real simple with excellent intuitive interface that you breeze through in no time. That is, if you already have your content written.

I saved lots of time because all of the visitor-centric content I needed for these Company ...

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Attention Content Marketers: Discover the Secrets to Powerful Presentations with Expert Fred Ashforth

November 30, 2012 by 3 comments

Have you ever thought to yourself, "If I could speak in front of a live audience effectively, I could grow my business faster?" Or, "If I could present my products and services to a room full of people, I know I'd multiply my sales and make more money?"

If you ...

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What Do Organic Search and Email Have in Common?

October 31, 2012 by

You may be surprised to learn that according to nearly 2,000 businesses surveyed, organic search and email are the top sources of traffic that converts to sales.

This according to findings of Marketing Sherpa in their "Benchmark Report: 2012 Lead Generation."   (You can get a free excerpt of the report ...

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There Has Never Been a Better Time to Blog

September 26, 2012 by 1 comment

Since it's a good bet your customers are on social media...750 million people worldwide use Facebook, 150 million LinkedIn, and Google + is growing at over 1,000,000 users... you'll want your business there, too. The time is right to take advantage.

But how? One way is to share content that ...

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A Business Blog Down Home

February 17, 2011 by 3 comments

I'm talking with a business owner at a Mohawk Valley Chamber of Commerce meeting the other day, and he asks, "Everybody's telling me I've got to blog. But how? Where do I start?"

I've been hearing this a lot lately. Trade newsletters, marketing seminars, business journals...they're all advising businesses to ...

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B2B Online Video Will Be Hot This Year…Here’s Why

January 20, 2011 by

Some fast facts from Pete Savage of WealthyWebWriter.com:

  • Forrester Research reports that adding video into emails increases click thru rates 2 to 3 times.
  • Emarketer predicts business spending for online video will nearly quadruple to $5.2 billion by 2014.
  • The number of marketers planning to use video in email ...
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Does an Email Newsletter Really Work?

December 14, 2010 by 8 comments

"Email newsletters remain the Internet's best tool for supplementing a website." That's according to Jakob Neilsen, the master of website useability research. In his November 29 Alert Box he reports his latest findings.

I've summarized them here paraphrasing his usual adroit commentary along with the upshot that will help you ...

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