Website Usability for Easy Navigation

You can create a positive user experience with the right information architecture. It’s all in how you organize your website based on the way your prospects like to navigate around it.

These posts will help you build a better structure online for easier visitor navigation and usability.

A Homepage Slider is a Bad Idea

January 6, 2015 by

I am always disappointed when I click on a website and get a homepage slider at the top with no headline. Actually, “disappointed” is being nice…upset is a better way to put it.

Why would I get frustrated with a homepage slider?

Because when I search the internet, I’m usually ...

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Does Your Long Web Copy Look Too Hard to Read?

November 4, 2014 by

Google’s focus on quality content over the last few years has encouraged longer Web copy. Why? Because in depth, authoritative articles online beat out thin, salesy pages in Google’s latest algorithms.

And a quality page offering substantive information takes more content than just 100-300 words. The problem is, you don’t ...

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Website Redesign and the Pitfalls of Sacrificing Clarity for Clever

July 28, 2014 by 2 comments

I had four kids in college at the same time…even Donald Trump would have panicked! So for a few years, I became very familiar with university websites. It wasn’t easy at first, translating the language of academia to get what I needed, but we got through it. (My two boys ...

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Is This Stopping Your Website Visitors Dead in Their Tracks?

May 2, 2013 by 1 comment

What if you could make a simple change to your Web pages that would boost performance? One that removed barriers so visitors moved quickly and easily toward conversion. Well, you’d make more money from your website…but how much would the upgrade cost?

Supercharge Your Website WITHOUT Costly Design Changes

I’ve ...

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From the Left, Michael Kinsley…I mean, Money Making Web Pages

April 19, 2013 by 1 comment

I miss the old Crossfire show on CNN. Remember? The announcer began the show with, “Crossfire…from the left, Michael Kinsley, and from the right, Pat Buchanan.” Now I almost always (OK, always) agreed with Michael Kinsley, but Pat Buchanan was entertaining with his off-beat views and terrific sense of humor.

...

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The Magic of Yes for Online Success

March 15, 2013 by

It is said that John Lennon fell in love with Yoko Ono after seeing one of her artworks at a London art gallery in 1966. The viewer of the piece had to climb a dimly lit, shaky ladder. Then awkwardly peer through a magnifying glass to see a tiny word ...

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How NOT to Write Web Page Instructions When You Know Too Much

March 6, 2013 by 1 comment

One of the advantages I enjoyed in my career editing books about the amazing Adirondack Mountains in Northern New York State...I'm not an outdoorsman!

That's right, wearing my publishing company hat, Nicholas K. Burns Publishing, I edited/rewrote, published, and marketed New York State Regional books on Adirondack nature, how-to, and ...

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Get Rid of Barriers to Your Website Usability

January 16, 2013 by

Have you noticed as you search the Web for products or services that websites are harder to navigate than catalogs? After all, you can hold a catalog and flip thru it pretty easily and find what you're looking for.

But online, you're faced with just the one page you've arrived ...

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New Approach to Developing an Exceptional Business Website

December 21, 2012 by

Just a short post today about a subject I'll be talking more about in the coming months. It's new, innovative,  and may be a game changer for business owners and marketers. In a nutshell, it's a 'content first' approach to developing your website.

Click over to the homepage here on ...

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Is Your Content Placement ‘Steering Wheel’ on the Wrong Side?

August 20, 2012 by 3 comments

We love the Brits--Rock & Roll, the Olympics, bully bully and all--but their steering wheel's on the "wrong" side of the car. As my twin daughters would say, "That's so annoying!"

Would you buy a new car with the steering wheel on the right? Probably not...it would be a pain ...

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