November 2010

How To Make Your Web Page Images Communicate the Value of Your Offer.

November 22, 2010 by 9 comments

"The effectiveness of any given web page element [copy or image] to communicate the value of your product or service can be measured by two capabilities: the ability to communicate value with force and the ability to communicate value with precision." [My italics.]

This from Dr. Flint McGlaughlin in his ...

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Your Home Page…4 Tips to Get Online Visitors to Stay

November 8, 2010 by 2 comments

Your search engine optimization is working. Prospects are finding your home page. Terrific!

The thing is, you want them to stay on that home page, especially after you've invested time and money in your SEO.

But how?

Well, remember in a previous post, the secret that drives winning Web content? ...

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