May 2011

Now You Can Punch Above Your Weight…Online

May 27, 2011 by 1 comment

D.C. pundits have recently caught President Obama in an oft repeated cliche..."punching above their weight." It's an old sports phrase describing a boxer fighting someone much bigger and winning. Obama has gotten into the habit of saying it when praising smaller countries that do big things.

And if you're a ...

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How to Easily Organize Your Bio Page for Maximum Effect

May 18, 2011 by

A few weeks ago we talked about gaining your Web visitors' confidence using your About Us page. On your website's About Us page (or section) you can include your company's history, its philosophy, and biographies (bios) of the major players.

I've developed a neat little 3-step presentation for your bios ...

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“Google is Using Content as THE Driving Force for SEO”

May 3, 2011 by 1 comment

So said one of my clients, Wendy Eden, professional organizer (website not up yet, but will announce!), in an email to me today. She heard a piece on NPR this morning about an online furniture company in Long Island losing 2/3 of its Web traffic. It had lost its ranking ...

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