August 2012

Is Your Content Placement ‘Steering Wheel’ on the Wrong Side?

August 20, 2012 by 3 comments

We love the Brits--Rock & Roll, the Olympics, bully bully and all--but their steering wheel's on the "wrong" side of the car. As my twin daughters would say, "That's so annoying!"

Would you buy a new car with the steering wheel on the right? Probably not...it would be a pain ...

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Published in Website Usability for Easy Navigation

Sales Page Clairvoyance

August 2, 2012 by 1 comment

What are your prospects thinking when they land on your sales page? What is their emotional state of mind? Clairvoyance is your Web copy gold. Connecting emotionally leads to Buy Now clicks from very happy customers.

Let me prove it with a simple e-commerce product page that got into my ...

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Published in Content Writing Tips

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.