January 2013

Adding Your Company Profile to LinkedIn is a Breeze

January 31, 2013 by

Did you know you can add your company profile to LinkedIn? It's real simple with excellent intuitive interface that you breeze through in no time. That is, if you already have your content written.

I saved lots of time because all of the visitor-centric content I needed for these Company ...

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Published in Social Media & Content Sharing Tips

The Quick & Easy Way to Proof Your Web Copy

January 24, 2013 by 2 comments

If you're a marketer who's responsible for your company's copy, you know errors or hard to read sentences can ruin your work. Your worst nightmare is the wrong word or garbled sentences reflecting poorly on you and your company.

But who has the time to edit or proof before you ...

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Published in Content Writing Tips

Get Rid of Barriers to Your Website Usability

January 16, 2013 by

Have you noticed as you search the Web for products or services that websites are harder to navigate than catalogs? After all, you can hold a catalog and flip thru it pretty easily and find what you're looking for.

But online, you're faced with just the one page you've arrived ...

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Published in Website Usability for Easy Navigation

My name is Nick Burns and I specialize in SEO Web writing, website information architecture, content marketing and publishing. I write and develop content for most businesses including manufacturing, internet technology, insurance, software, large non-profits, consumer packaged goods, architects, industrial and heavy equipment distributors, restaurants, financial services, advertising/marketing agencies, golf, fitness, and internet marketers.

Face to face service in Utica, Rome, Syracuse areas, Central New York, Upstate New York and the Mohawk Valley. Otherwise online, Skype, and phone works well for me and for clients.