If you are a business or non-profit marketer, you are constantly writing copy. You’re responsible for the company’s press releases, web copy, and brochures. Plus interviews, programs, and a million other duties. To help out with your writing, here are 7 copy writing secrets you can use for your next ...
June 2015
Getting Your Website Primed for an Economic Boom
My hometown of Utica, NY is getting ready for a big economic boost. New York State has invested billions of dollars in a nanotechnology infrastructure here in Central New York in collaboration with SUNY Polytechnic Institute.
Nanotechnology is science, engineering, and technology conducted at the nanoscale. This is about 1 ...
Are Online Transactions Superior than Actual Phone Conversations?
How many times have you heard, “I’d rather talk to a live human being than deal with a transaction online.”? Probably pretty often, especially from us baby boomers. Our generation is by and large more comfortable transacting business with people rather than websites. We’re not as comfortable online as our ...
84% Difference on the Not So Obsolete “Above the Fold” Content
Is concern with your website content “above the fold” outdated? Some think so because your pages show differently depending on the mobile device your visitor uses. Who’s to say what is above the fold? More to the point, what fold?
But according to the Web usability experts at Nielsen Norman ...
